INTEGREX

“Before we started working with the Gather Social, the only likes on our company’s social media pages were our friends, and their friends, who have no interest whatsoever in our services.”

Ben, Sales Manager

Date: March 25, 2017
Location: Derby
Client: Integrex
Category: Business to Consumer

Sector

Integrex provides interactive special needs educational and teaching tools to most of theeducational authorities in the UK.

Situation

Prior to engaging with us, Integrex did very little in terms of using social media relying more heavily on traditional marketing activities such as print media and trade shows. Although having a presence on social media, there was little consistency and viewed as a side of desk job with sporadic postings.

Action

With little to start with we worked with key stakeholders within Integrex to identify pre-existing content, and with that as a base develop a tailored social media strategy, aligning them to the overall goals of the organisation. Existing content was then adapted, and new content created to drive these results. The main focus of Integrex’s strategy was to improve lead generation which is reflected within the content produced, channel choices and timings of postings to target their key demographic.

Result

By leveraging our bespoke software technology this content was then delivered and refined over time to drive some palpable results for Integrex. As well as driving direct sales for the company, Integrex have also

Facebook

Date Posts New
Followers
Likes Comments Clicks Shares
30th Dec
2016
1,969 893
(+100%)
95
(+630.8%)
3
(+100%)
545
(+100%)
29
(+100%)

Twitter

Date Posts New
Followers
Retweets Likes Mentions Clicks
30th Dec
2016
15,868 739
(+297.3%)
3,358
(+1546.1%)
1,952
(+2770.6%)
104
(+100%)
36,728
(+100%)
0
engagements
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