If you have an e-com business and are reading this then hopefully you will believe the following. All the Facebook adverts you have seen offering training to 10X your sales are just BS. Preparing to run your e-com store like a business and not a get rich quick scheme is essential for it to be a success. Making money online in a crowded market place isn't impossible, but it's not for the faint-hearted and for those with no patience, or marketing budget.
If you want to take market share from the big retailers, you have to think like them. The big retailers have their images lined up for social media promotion months in advance. Getting yourself organised with at least 3 months worth of lifestyle images is essential for social media success. Partnering with a studio like The Gather Studio will mean your product imagery always updates and is in line with current trending design inspo.
Facebook tell-all Partner Agencies, tell you that to be successful with every image you need at least 40 of them. Therefore if you think you need 100 images you actually need 4000. Content is king and you need something to resonate with all of your buying demographics. For example, a 25-year-old man and a 40-year-old woman could buy your product, and targeting these demographics with the same content is impossible. They should be catered for separately with tailored content.
Be prepared for it to never end, you are going to need more content than you ever dreamed of. Success will come through testing, and you will have to test images which may never actually see the light of day as a post on one of your social media channels. Factoring your advertising budget into your margin, as well as factoring in for a slow start, is absolutely essential. If you are a new store it’s going to take months to start to break even. Unfortunately, it’s really not like you see in your news feeds.
I had a session with Sam and Jules and went in expecting some generic advice about how best to use social media as it's been one of my struggles with starting my business last year. Gather Social exceeded my expectations, I went away with a focus and strategic plan on how to move forward, understanding the numbers on Google Analytics, ways to improve my time and post effectively and efficiently as well as live Facebook ads campaigns.
Sam and Jules spent that time tailoring it to me and my business, for the first time in the last year I've felt excited about my social media plan.
Thank you so much guys!
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