Prior Planning Prevents Poor Performance.
If you want to take market share from the big retailers, you have to think like them but use your agility to sweep in and collect your cash. Be under no illusions online retail is a tough tough market. The number one mistake we see from people selling actual products is too much stock and not enough marketing budget to sell the stock. Don’t get stuck in Catch 22. How do you think like a big Retailer? Planning is key – The big retailers have their images lined up for social media promotion months in advance. Getting yourself organised with at least 3 months worth of lifestyle images is essential for social media success.
Be prepared for it to never end, you are going to need more content than you ever dreamed of. Success will come through testing, and you will have to test images which may never actually see the light of day as a post on one of your social media channels. Factoring your advertising budget into your margin is an absolute essential. Also, factoring in for a slow start is also essential. If you are a new store it’s going to take months to start to break even. Its really not like you see in your news feeds.
There is no such thing as hyper Instagram growth from a standing start.
