Your customers are on social media, despite what your preconception may be, and despite what the last expert may have told you. The good news is that all B2B business owners have the same preconception, and are spending all of their efforts on Linkedin because that is where B2B sales opportunities are.
LinkedIn users spend on average 17 minutes a month on the platform, whereas Facebook is 1800 minutes a month and Instagram is 1600 minutes. Engaging with these users and transferring them to your website allows you to transfer the attention to a different platform. Once the target individual is transferred to your website, you are able to pinpoint that individual with Facebook adverts. This means you can market your B2B services directly to LinkedIn connections on Facebook. This is important because on average we spend 1400 minutes a month on Facebook, and 100 minutes a month on Instagram.
The secret to success for B2B business on Social media is understanding where the engagements, conversations and education take place. Having the confidence that your content is being consumed elsewhere opens the door for you to go back to Linkedin and start a conversation.
Providing value to your prospects through content is essential. Don't just expect them to buy because you have contacted them. Provide value, with webinars, downloads, and consultations, moving the individual into your buying funnel. Online events are a super way to do lead generation, but only if your event provides enough value to get people to commit their time and data.
If your B2B business isn’t using social media to its advantage, you are running out of time.
