If you are working on a tech product and your social media isn’t producing results, the first question you need to ask yourself is…. Do we have enough content to make some noise? Examine the brand colours and make sure you are utilising them in as many different creative variations as possible. Revisit the last 10 ideas you had and instead of making ten bits of content, make 500 and test the shit out of all of your ideas.
This approach will breathe new life into your social media campaigns. Watching old ideas, that were written off as bad ones, come to life will breathe new energy into your efforts. Once you have posted and reviewed all of the content you will be able to make creative educated decisions as to what to make next and in which style. At this stage, it's essential to move all top-performing content into a paid strategy.
Competition is fierce in this space. If you are looking to make a quick buck, it's not easy! Identifying a marketing budget and setting clear outcomes is essential, as generating revenue from a cold standing start is almost impossible. A short, mid and long term strategy is essential from the get-go to establish clear deliverables across all stakeholders.
The number one problem every company in the tech space has is its own marketing. Everyone working there cares so much and is so passionate about the business, that the end-users are often forgotten. Think about the age and gender profile of your target audience. Is a 35-year-old man going to engage with the same piece of content as a 25-year-old woman? Going one demographic further, is a 40-year-old woman going to engage with the same bit of content as a 20-year-old man? We can guarantee your number one problem will be a lack of creative variation in your content. Making more content is 100% guaranteed to jump-start your social media.
