5 Trends to Include in Your Social Strategy this Halloween

13 October 2023

With the spooky season upon us and Halloween just around the corner, it provides the perfect opportunity to creatively connect with your customers in an exciting, story-telling way, which will capture their attention and drive those sales. So, whether you’re ‘dying’ to have some fun with your strategy this month, or are just wanting to ‘creep’ it real, we’ve devised a list of some of the top trends you need to know, in order to optimise your social presence this Halloween. Take a look if you dare…

Get creative with your image

Halloween’s the perfect time if you want to get decorative and play with your graphics on social media. From trying out new fonts and colours, to changing up your graphics, having some fun with your posts will enable them to stand out, while generating a buzz and a limited edition feel around a certain product/service.

Don’t be afraid to sprinkle some of the spooky season into your channels by adjusting your profile photos and headers in accordance with your newly created graphics.

Applying this to your strategy will instil a sense of excitement within your customers, helping to ignite an interest within your company.

For more themed social media post ideas, click here.

Adjust your keyword strategy

As we all know, hashtags and keywords are a significant part of any social media plan. While it’s important not to stray too far from your brand image, it could be worth researching some keywords which are trending in relation to Halloween. Don’t forget to research the keywords specific to each platform, we’d recommend using ‘Keyword Tools’ and ‘Google Trends’ to source suitable keywords.

Including some Halloween-themed puns within your social copy is also a great way to spice up your brand image, all while appearing playful and intriguing your customers further. Take a look at some of our favourite puns…

Too cute to spook
Feeling gourd like I should
Be the pick of the patch
Bugs and hisses
Love at first bite

For more fun pun ideas, click here.

Include some Halloween-themed interactive elements

Like keywords, having interactive elements within your social strategy is key to any successful plan. As humans, we’re inquisitive, so it’s our natural instinct to want to click through and find out more if we’re presented with a quiz or a countdown which leads to something else (it’s safe to say, we’re a sucker for a quiz). Utilising your Instagram stories this month by creating a series of spooky quizzes is a great way to capture the attention of your audience. Here are some themes we’re loving:

What’s your spooky spirit animal?
What Halloween character are you most like?
Find out what Halloween costume you should wear this year.
What Halloween snack should you make this year?

Campaign, campaign, campaign

If you’re looking to promote a certain product, running a competition throughout October could play a key role in getting your audience and potential customers involved within your brand. Take Burger King, in 2017 they offered a free ‘Whopper’ burger to the first 500 people who visited selected stores dressed as a clown. Alongside a creepy YouTube video, the campaign was accompanied by the hashtag #ScaryClownNight. By creating your own hashtag, a buzz and community feel is generated, helping to enhance your campaign further.

Don’t forget your website

Now we’ve got your socials covered, it’s time to focus on your website.

Like any good social media campaign, it’s important that your content links back to your website as smoothly as possible, and ensuring your website is consistent with your social aesthetic is key to creating a coherent image.

Remember, don’t forget to include your CTA’s, and experiment with some Halloween-themed puns we explored earlier to add a little extra something into your copy.

So, what are you waiting for? We’ve given you the tips and tricks, so don’t be afraid to use them in exchange for a treat!

For more updates on all the latest trends in social media, visit our blog page today.