TikTok is the new champion in the digital marketing game; it’s now overtaken Google as the most visited web domain.
With over 1 billion active monthly users (CNBC, 2021), it’s a lost opportunity to not be fully utilising the platform in your paid advertising; as we said before you’ve got to pay to play.
With the vast audience potential and unique advert formats, TikTok ads allow you to rapidly build brand awareness with your target audience. TikTok integrates ads into the ‘For You’ page in clever ways to engage viewers and keep them watching. This unique formatting of ads ensures that people stay stimulated. With 6 different types of TikTok ads available on a business account, you can target consumers on multiple different levels.
TikTok is the newest contender against Meta for ad campaigns and can help you understand and implement them.