According to HubSpot, the average engagement rate for an Instagram post is 5.86%, with the average number of engagements for each post being 460.6, (2021). It is crucial that your social captions are engaging and compelling in order for users to visit your website and become customers.
At Gather Social, we can write social media copy that is accurate and highly engaging, which is vital in driving your audience to your website. Our copy compliments and explains the image or video alongside it and calls your audience to action, playing a key role in your social media and marketing success. Our captions will ensure people aren’t only liking or commenting on your post, they’ll also be clicking on your link, heading to your website and turning into customers. We write captions that are detailed yet relevant, to catch people’s attention and direct them to exactly where you want.