If you haven’t been living under a rock then you’ve probably already heard that CEO Mark Zuckerberg announced last month that Facebook’s new name will be Meta. Zuckerberg explained its old name didn’t fully encompass everything the company does now. While ‘Facebook’ will remain the name for the social media platform, Meta will be the name of the parent company.
The Metaverse
The surprise rebrand is part of the business’s efforts to get away from being known as just a Social Media company and will contribute to Zuckerberg’s ideas for building the ‘metaverse’.
Thinking to the future, Facebook has predicted that the next platform will be immersive, as they explain - “an embodied internet where you’re in the experience, not just looking at it” - calling it the Metaverse. In simple terms, the metaverse will be a 3D digital world accessed just like the internet, where we do mundane things like playing a game, hanging out with friends in the park or seeing a concert.
Facebook (or Meta) says the metaverse will be social. There’ll be 3D spaces allowing you to socialise, learn, collaborate and play in ways you’d never imagine. They are also one step ahead, they are not only committed to making this happen, but they’re also already developing new technologies to help people connect, collaborate and explore in the metaverse.
Becoming a reality
There are challenges ahead for Facebook in making the metaverse a reality though. Factors such as evolving technology, the price and competing platforms will all work against Facebook in its mission to create the 3D digital world. However, the biggest question is will Zuckerberg be able to convince people to turn on the headsets and welcome this new, uncertain technology without concerns.
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