Our top 3 marketing campaigns from the past year
From innovative use of technology and clever storytelling to impactful social campaigns, brands have pulled out all the stops to capture the attention and hearts of their audiences over the past year.
Let's dive into the best of the best. We’ve pulled together our top 3 favourite campaigns from the last 12 months.
“Should've gone to Specsavers” van stunt.
Specsavers pulled off a brilliant stunt that fooled the public and took social media by storm. The optical brand placed one of their vans on a bollard in the middle of a busy high street in Liverpool, accompanied by their famous tagline, "Should've gone to Specsavers." People across all platforms posted UCG content about the van, with many believing it was a genuine accident. Specsavers stayed silent initially, then cleverly owned up to the stunt on their social media in a witty and engaging way.
This clever execution not only highlighted the strength of Specsavers' iconic tagline but also showcased the power of simple yet effective marketing. By using a relatable and humorous scenario and their well-known tagline, Specsavers demonstrated how a straightforward concept can create buzz, engage audiences, and reinforce brand identity.
Adidas “Hey Jude, you got this”
The Adidas “Hey Jude, you got this” campaign supports England’s men’s football team ahead of Euro 2024. By using the beloved Beatles song "Hey Jude," the campaign evokes nostalgia and unity among fans. Adidas is sharing heartfelt videos and posts across social media featuring the song, combined with footage of iconic moments from past matches.
This clever campaign seamlessly merges the universal appeal of a timeless Beatles classic with the passion of football, creating a powerful connection that resonates with both older and younger generations. It not only strengthens the bond fans have with the sport and the song but also highlights Adidas's role as a key supporter of football culture.
Gymshark’s Sweat Gala
Gymshark took to social media with the brilliant and reactive Sweat Gala following the Met Gala, showcasing their knack for jumping on current trends. By cleverly merging fitness and fashion, they created buzz-worthy content that not only engaged their audience but also expanded their reach.
This campaign is an excellent example of creative reactive marketing, it showcases just how great Gymshark’s understanding of its audience is and how the perfect timing can create marketing magic.
As we've seen with these top three marketing campaigns, creativity, timing, and a deep understanding of your audience are key to making a memorable impact. Keep your eye on our blog for the latest insights, trends, and tips to keep you ahead in the ever-evolving world of marketing.
