Social Media Highlights: Key Updates for August 2024
Social media platforms are always changing; bringing in fresh tools and features that keep users and marketers excited. This August, we've seen some big updates across major platforms. Here’s a quick look at what’s new and worth checking out on social media this month.
Meta
Meta introduces major changes to Ad attribution and targeting
Meta is making shifts in its advertising technology, particularly in the areas of ad attribution and targeting. These changes aim to enhance the accuracy of ad performance measurements and refine audience targeting strategies. For businesses and marketers, this update could mean more precise tracking of ad effectiveness and better-targeted campaigns, potentially leading to higher engagement and conversion rates.
Manage multiple accounts with Meta’s Business Suite
Meta is making it easier for businesses to manage their online presence by allowing users to add up to 10 Facebook and Instagram accounts within Business Suite. This update streamlines account management, enabling seamless switching and posting across multiple profiles from a single dashboard. For social media managers, this is a game-changer, simplifying the workflow and improving efficiency.
Hide the share count on Instagram Reels
Instagram continues to fine-tune its Reels experience by introducing the option to hide the share count. This feature gives users more control over their content’s visibility metrics, allowing them to focus on creativity and engagement without the pressure of public share numbers. This change is particularly beneficial for content creators who want to emphasise quality over quantity.
Instagram expands carousel limits
Instagram is now letting users include up to 20 photos or videos in a single post, doubling the previous limit. This update is a win for storytellers and brands wanting to showcase more content in a seamless format. Whether you’re sharing a detailed product range or an extensive travel album, the expanded carousel offers more space for creativity.
Link your Spotify account to Instagram
In another exciting update, Instagram now lets users link their Spotify accounts directly to their profiles. This integration allows users to save songs to a dedicated playlist, making it easier than ever to share your music tastes with followers. For music enthusiasts, this feature blends social media and music discovery into a seamless experience.
TikTok
TikTok adds group chats and custom stickers for DMs
TikTok is enhancing its messaging capabilities by rolling out group chats and custom stickers in direct messages. These new features make conversations more dynamic and personalised, forming more of a community within the app. Whether you're collaborating on content or just keeping up with friends, these tools add a fun and interactive layer to TikTok’s communication options.
TikTok’s new ‘Explore’ feed
For some users in Europe, TikTok has added a new ‘Explore’ feed, offering a fresh way to discover content. This feed could make it easier to find trending videos, new creators, and exciting content tailored to your interests, further enhancing the platform’s appeal.
TikTok adds new editing tools to the platform
TikTok has enhanced its video editing capabilities by allowing users to adjust brightness, contrast, saturation, and more directly within the app. This new feature gives creators greater control over the look and feel of their videos, making it easier to produce high-quality, visually engaging content without needing external editing tools. Whether you're fine-tuning a clip or experimenting with different aesthetics, these advanced editing options open up new creative possibilities on TikTok.
Whether you’re a business looking to optimise your social media strategy or a user eager to explore new features, these updates offer something for everyone.
To keep informed about the latest trends, tools, and features that are shaping the way we connect online, keep an eye on our blog.
