Social Media Updates – February 2025
Social media never slows down, and February has already brought some big changes. From BuzzFeed making a comeback (we are as shocked as you are!) to Instagram continuing to shake up its platform, there's plenty to catch up on. Let’s explore what’s new and what it means for you and your business.
Instagram:
Instagram is at the forefront of change this month, unveiling new tools and features that are reshaping the creative space for brands and influencers. Let’s break down some of the biggest updates.
Instagram's 'Edits' App: The Next CapCut?
Instagram is gearing up to launch a new video editing app called Edits in March. If you’ve used CapCut for TikTok videos, this sounds like Instagram’s answer to that. The app will serve as a testing ground for new features, meaning we could see some creative editing tools making their way into Reels soon.
With Instagram doubling down on short-form video, it’s worth keeping an eye on this app if you want to create high-quality Reels without needing third-party software.
Instagram’s New Ad Format for Reels
Reel ads are also getting a facelift this month. Instagram is testing a carousel-style ad format for Reels, allowing advertisers to showcase multiple images or videos within one ad. This could be a powerful tool for brands looking to create more engaging and interactive ad experiences.
If you run Instagram ads, this update is worth exploring—it could lead to better engagement and conversion rates.
New Editing Feature in Instagram Reels
Hate awkward pauses in your videos? Instagram has introduced a new tool that automatically removes all silent moments from your Reels. This could make editing much faster, especially for creators who want to keep their content snappy and engaging.
If you’re into short-form content, this update will save you loads of time. Just make sure you actually want those silent moments removed before you post!
In other news:
BuzzFeed's New Social Media Platform: An Anti-SNARF Initiative
Yep, you read that right—BuzzFeed is reportedly working on its own social media platform. Their goal? To create a space that ditches the drama and negativity of traditional social media. They’re calling it an “anti-SNARF” platform, meaning it won’t thrive on Stakes, Novelty, Anger, Retention, and Fear (basically, all the things that keep you doomscrolling).
BuzzFeed has already released a manifesto outlining its vision, and while details on the platform itself are still under wraps, it’s clear they want to build a more positive online space. Whether it takes off or not remains to be seen, but it’s definitely an interesting development in the social media world.
Google Gemini: AI-Powered YouTube Viewing
Ever wished you could get a summary of a long YouTube video without actually watching it? Google’s Gemini AI can now do just that. It scans YouTube videos and provides key takeaways, helping you decide whether a video is worth your time.
This could be a game-changer for content creators and researchers who rely on YouTube for information. Imagine getting the highlights of an hour-long podcast in seconds!
Perplexity AI’s $1M Super Bowl Stunt
AI search engine Perplexity pulled off a marketing move that got everyone talking. Instead of running a traditional Super Bowl ad, they encouraged users to download their app and ask at least five questions during the game for a chance to win $1 million.
The result? A 50% increase in mobile app installs. Talk about thinking outside the box! This proves that creative, interactive campaigns can sometimes outperform traditional advertising.
Stay Ahead of the Curve
With all these changes, staying on top of social media trends is more important than ever. Whether it’s new platforms, AI-powered tools, or fresh advertising formats, there’s always something shaking up the digital world.
Want to make sure your brand is ahead of the game? Partner with Gather Social today!
