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What’s trending on TikTok this month - September 2024

13 September 2024

As September rolls in and the autumn nights begin, so do fresh trends on TikTok! This month, the platform is buzzing with everything from catchy sounds to creative marketing scripts and nostalgic throwbacks. Let's explore what's currently trending this month!

Sabrina Carpenter Takes Over TikTok

Sabrina Carpenter is continuing her reign over TikTok, and this time it's with the Espresso trend. A CapCut remix of her summer smash hit has inspired a flood of memes and creative spins. "This is Espresso" features Sabrina herself and Amelia Dimoldenburg, from the hit YouTube show "Chicken Shop Date", with many TikTok creators using this to explain funny moments within the workplace, school and everyday life. 

Sabrina’s sound isn’t just a one-hit-wonder—it’s cementing her as a TikTok favourite, with multiple trends orbiting her music. If you’re looking for a sound that’s fun and versatile, this is the one for you. 

Check out our trend on this takeover on our TikTok.

The Hurry-Up Trend

When it comes to TikTok trends, the "Do you know you have 30 minutes?" sound is perfect for those last-minute rush situations we all experience. TikTokers are using this audio to humorously highlight moments of urgency, like realising you’ve got a meeting in half an hour or when someone hasn’t even started on a task that’s due soon.

One popular use? "When I warn people that I'm getting hungry and no one seems to understand the gravity of the situation" It’s relatable, funny, and an easy way to create content that resonates with anyone who's been in that last-minute panic. (I mean…we can definitely relate…😅) 

Gen Z Runs the Show

This month, TikTok is showcasing the wit and creativity of Gen Z with the Gen Z Marketing Script trend. Here, creators write mock marketing scripts for brands, using Gen Z's signature lingo and humour. Think phrases like, “Bet,” “No cap,” and “Slay,” all wrapped into a marketing pitch that somehow just works. Our personal fave? This hilarious B&Bs take on the trend. Take a look here

The trend is a great opportunity for brands to connect with younger audiences by showing they understand the culture. If you’re in marketing, jumping on this trend could be a fun way to showcase your relatability to Gen Z.

A Nostalgic Throwback

With the announcement of an Oasis reunion, TikTok has exploded with users sharing their love for the iconic band. Wonderwall, Don’t Look Back in Anger, and other classics are back in full swing, with creators using the tracks to soundtrack everything from nostalgic photo dumps to “day in the life” content. The Oasis hype is real, and TikTok is the perfect platform for fans to share their excitement about the reunion.  

Don't look back in anger, head over to our TikTok page and check out how we’ve jumped on the Oasis reunion trend – it's bound to be your 'Wonderwall' of TikTok inspiration!

That’s your September TikTok trend roundup! From catchy remixes and nostalgia-fueled tunes to hilarious scripts and rush-hour audios, there’s something for every creator this month. 

Don't forget to check out our blog for more industry insights and to stay updated with the latest trends!