From Quiet to Fully Booked: How a Social-First Strategy Reignited our Clients Coaching Brand

Ever feel like you're shouting into the void? That's where one experienced business coach, specialising in HR and leadership development, found themselves last year before reaching out to us. They've got decades of wonderful experience helping professionals shine, but their marketing took a backseat.

Despite investing in a smart new brochure-style website and engaging in some light PR, their visibility remained low. They had dropped off the radar of their former clients, and new enquiries had slowed to a trickle.

They came to Gather Social with a clear objective: “I want to attract new clients, re-engage former ones, and promote my coaching events.”

The Head-Scratcher

This coach's story? Super relatable for many in the coaching and consulting world:

They had the skills, the rep, the wins, but their audience had forgotten about them. While their competitors were rocking their online presence, their business had gone quiet.

The Takeaway: It's easy to let marketing slide when you're busy doing amazing work. But even the best need to keep their name out there!

And let's be real: relying on search engines alone? It's getting tougher and pricier, especially in service-based industries. They needed a fresh approach. One that would reignite their existing connections and use that "insider info" to find new fans.

The Game Plan: Spark, Reconnect, Rebuild

Gather Social cooked up a social-first strategy that put relationships front and centre. Forget outdated SEO tactics – we went straight to where their audience was hanging out: LinkedIn, Facebook, and Instagram.

The Big Idea: Meet your audience where they are! Don't wait for them to find you; go and say hello!

1. Website: From Brochure to Buzz Generator

Instead of a website overhaul, we made their existing site work harder:

• Copy that pops: We rewrote the text to clearly highlight their magic and the awesome results they deliver. With your website, is it clear what you do and why people should choose you?
• Video vibes: We added video to show off their personality and make them more relatable. Pro Tip: Video builds trust and connection like nothing else!
• Action, not just info: We tweaked the site to encourage enquiries and sign-ups. Every page should guide visitors to take the next step.

2. LinkedIn: From Ghost Town to Goldmine

LinkedIn was their secret weapon. Their network was strong but silent – packed with the exact people they wanted to reconnect with.

The Lesson: Your network is pure gold! Don't let those connections gather dust.

We created a steady stream of engaging content:

• Client raves: Testimonials and success stories that showed their impact. Social proof = super powerful!
• Case studies with clout: Real-world examples of the amazing results they achieved. Show, don't just tell, the value you bring.
• Friendly reminders: Highlight all the awesome services they offer (some their audience might have forgotten about!). Sometimes, a little nudge is all it takes.

To turbocharge things, we used Linked Helper – a tool that lets you send personalised messages to your connections. Think friendly, helpful outreach that guides people back to your website.

Action Time: Take a look at your LinkedIn connections. Who could benefit from your expertise? Reach out and start a conversation!

This wasn't just about getting seen; it was about gathering warm, behavioural data. We used Meta Pixel (think of it as a helpful tracker on their website) to see who was visiting from LinkedIn and what they were doing. This helped us understand their ideal client like never before.

We basically used LinkedIn to "teach" Meta's AI who their perfect customer was. This made our ads (even the ones shown to new people) way more effective.

Meta Ads: Double the Impact

To get their name out there and drive quality traffic, we ran Meta Ads on Facebook and Instagram. We used a combo of remarketing (showing ads to people who had already visited their website) and discovery campaigns (reaching brand-new audiences).

We showed "success content" (testimonials, case studies, videos) to people who had already checked out their website. We then used the "warm data" to find new audiences who were just like their ideal clients.

Across nine campaigns, we reached over 339,000 people, racked up 935,000+ impressions, and got over 5,900 landing page views and 10,000 clicks. Plus, over 160,000 video views (with nearly 10,000 people watching them all the way through!). That's some serious engagement!

We tweaked and optimised the campaigns every two weeks, making sure they were always performing at their best. It was a lean, mean, lead-generating machine!

The Results: From Quiet to Fully Booked

In just seven months, their online presence – and their business – had a total glow-up.

Website traffic exploded, with direct visits up by 2,300% and total page views soaring to 42,000 (a 1,200% jump!). And people weren't just browsing; they were engaging, with over 114,000 trackable actions (video plays, scrolls, clicks). First-time visitors increased by over 1,500%, proving the power of those smart discovery campaigns.

Interestingly, organic search traffic dipped by 42%. But that wasn't a problem! It just showed that people were spending more time on social media, reinforcing our social-first strategy.

The Takeaway: Be flexible! Go where your audience is, even if it means ditching old habits.

The Happy Ending

Today, this coach is booked solid. They regularly speak at conferences, and their coaching and leadership services are in high demand.

"It's been transformational! I'm now speaking in front of hundreds of people and working with amazing clients I hadn't heard from in years."

Their brand? Not just revived, but elevated.

Your Turn: Key Lessons from This Success

This story proves you don't need a huge budget or fancy funnels to win clients.

Here's what you DO need:

• A story that shines: Showcase your expertise and the value you bring.
• Consistent content: Keep your audience engaged with valuable and relevant information.
• Smart data: Use tools to understand your audience and target your efforts effectively.
• Relationship-first approach: Focus on building connections and engaging with your audience on their turf.

By reigniting our client’s existing connections and using that "insider info" to guide their ads, this coach went from radio silence to a thriving business in under a year.

Ready to write your own success story? Let's chat!