Lounge underwear Success With Facebook ads
03 April 2020
Founders Mel and Dan came up with the concept for Lounge Underwear from their living room. They wanted to create comfortable yet stylish pieces that would pave the way for a new era of lingerie. Fast-forward four years, and today their business is flourishing! Thanks to a range of designs that are loved by a growing community of loyal customers around the world. Building success with Facebook ads.
This groundbreaking underwear brand drove an overall 6X return on ad spend. Using international lookalike audiences and dynamic ads attracting customers to its newly launched German web store.
Lounge Underwear wanted to make the most of Valentine’s Day to launch a new country website. The campaign aimed to build brand awareness with German and potential customers. Driving web traffic and online sales through the website.
Lounge Underwear wanted to make sure that it didn’t miss a single opportunity to find and convert German customers. By using data from the Facebook pixel, which was installed on the UK website, to create high-quality international lookalike audiences of people in Germany who were as close to its core customer persona as possible.
Then, Lounge Underwear kicked off the retargeting element of the campaign, showing dynamic ads featuring browsed and other relevant products to people who had added items to their basket but did not complete a purchase. The company also used retargeting to show ads to people in Germany who had previously made purchases through the business’ other international web stores and direct them to the new local website.
Lounge Underwear’s Valentine’s campaign generated plenty of brand love in Germany—and strong sales followed. During the first two weeks of February 2020, the campaign achieved:
This groundbreaking underwear brand drove an overall 6X return on ad spend. Using international lookalike audiences and dynamic ads attracting customers to its newly launched German web store.
Making more of Valentine’s Day
Lounge Underwear wanted to make the most of Valentine’s Day to launch a new country website. The campaign aimed to build brand awareness with German and potential customers. Driving web traffic and online sales through the website.
Building international lookalike audiences
Lounge Underwear wanted to make sure that it didn’t miss a single opportunity to find and convert German customers. By using data from the Facebook pixel, which was installed on the UK website, to create high-quality international lookalike audiences of people in Germany who were as close to its core customer persona as possible.
As well as showing eye-catching Valentine’s-themed videos and carousel ads. Lounge Underwear also showed the ads to a broad audience of people in Germany who were interested in Valentine’s Day topics. Because the campaign targeted both males and females, the company created a range of gender-specific ad creative.
Then, Lounge Underwear kicked off the retargeting element of the campaign, showing dynamic ads featuring browsed and other relevant products to people who had added items to their basket but did not complete a purchase. The company also used retargeting to show ads to people in Germany who had previously made purchases through the business’ other international web stores and direct them to the new local website.
The success with Facebook ads
Lounge Underwear’s Valentine’s campaign generated plenty of brand love in Germany—and strong sales followed. During the first two weeks of February 2020, the campaign achieved:
- 6X return on ad spend overall
- 11.3X return on ad spend from retargeting
- 51% lower customer acquisition cost
