After winning the accolade of the fastest growing retailer at Retail Week 2016, the lingerie brand wanted to keep up the momentum of its success. Boux used a range of eye-catching video advertisements and Canvas (A full screen, interactive multimedia experience). Secondly, the company retargeted their dynamic advertisements to people who have visited the website but hadn't purchased anything. The use of striking images, canvas ads and optimising its campaign based on Facebook insights, Boux saw its conversion rate increase from 8.3% in 2016 to 10.4% in 2017. In addition to this, the company gained 32,000 new customers! As a result, the company were able to reach their goal of boosting both brand awareness and online sales giving Boux its place in Gather Social’s success story category!

Do you want your social media strategy to start gaining momentum?

Through our high-level Facebook advertising expertise expert content production, and an innovative in-house content delivery platform, we specialise in sharing your brand message on Social Media to exactly the audience you want to be viewing it, at the most effective times, for the most effective cost, to drive more sales and brand awareness to your business.

Find out more about how Gather Social can support you by getting in contact with us today. You can drop us an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call on 0115 8374750.

Keeping up the momentum with Boux Avenue

Boux Avenue Social Success Story

Do you want your social media strategy to start gaining momentum?