The Colour Run Social Success Story
Colour Run's aim was to push its business potential and that is exactly what the UAE based company managed to do. A social media campaign was created to target young people and families within the UAE with an interest in outdoor event as well as previous attendees and website visitors. The company used audience insights from the previous year's campaign to determine that a majority of the attendees were last-minute decision makes who purchased tickets close to the race date. Using this information, a carousel Facebook advertisement was created using eye-catching images and videos and a click-through link was included to build up initial awareness and drive traffic to the official website. According to audience insights, it was evident that videos had almost 6 times higher engagement than image posts so the company focused on creating more video content.
As a result of this social media campaign, ticket sales doubled and the event became the largest in the Middle East to date winning Best Amateur Event at the annual sports industry.
You don't need to outsource multiple companies to achieve #socialsuccess
Are you looking to increase your production of engaging content? Here at Gather Social Ltd, we offer our clients a full range of creative services. By employing all trades in house we are able to drive down the costs of content production for our clients. Employing us as a single agency enables you to coordinate all the trades to work from a single brief and focus all efforts on producing a joined up campaign, whilst saving our clients money. Do you need help with your social media strategy? Find out more about how Gather Social can support you by getting in contact with us today. You can drop us an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call on 0115 8374750.
