Social Media Success: A Workshop for Marketing Professionals
We would love to welcome you to this free, high-level session on social media marketing.
Thursday, October 3rd - 8:30 am
We are Gather Social and we work with a wide range of businesses, from Premier League Football Clubs and massive corporations to restaurants and small businesses and just about everything and anything in between. This workshop will challenge you mentally and leave you with lots of actions you can make within your business. We hope to challenge your understanding of social media and whats possible, whilst opening your mind to the possibilities it holds for your business.
The workshop will be broken down into the below topics with some introduction as to what you can expect on the day.
Top Creative Right now:
We will show you examples of creative which is currently working on social media right now. We will show you just how simple it can be and why you might have been overcomplicating it.
Demographical Targeting:
Heard of it or not heard of it this is a thing. Think about your customers, you can't just put them all in the same box and expect them to all like your content. They will comprise of different ages, genders, fields of study, job titles, the list is endless. In this part of the workshop, we will dig deeper into what Demographical Targeting is and how you utilise it in your business.
How to create content:
Might seem like a little low brow for a workshop but we see businesses struggling with this every day. From focusing on the wrong things to worrying about things which simply don’t matter. No one sees your content and no one cares. This is your base point and in this part of the workshop we will discuss how having this in your mind will unlock your inner content beast.
Testing:
Let testing shape your future decisions around content, branding and how this should be incorporated into brand guidelines. Also in this part of the workshop, we will be covering: what the difference is between organic testing v’s paid testing and how they influence creative direction.
Remarketing:
In this part of the workshop, we will examine how remarketing works using Facebook Pixel. We will discuss how creating rules allows you to qualify people by sections visited on your website. We will examine what these audiences mean and how you can put them to use by finding more people with similar interest and create look-a-like audiences to find more potential customers.
Linkedin transfer to facebook product family:
There is no doubt about it, Linkedin is quite simply the best ever address book. It puts no one out of reach of your business. However, its daily usage is much lower than that of Facebook and Instagram. In this part of the workshop, we will look at how to transfer your LinkedIn connections into Facebook Pixel data to feed your marketing campaign.
Organic Search, Direct & PPC improvement:
Lots and lots of noise on the internet about social media impact on organic search and PPC Campaigns. We will use live examples of organic search improvement as a result of social media, and discuss creatively optimising your PPC campaign around your social media campaign.
Agility: Content and Brand agility:
To be successful on social media you need to be agile. The time taken from having an idea to it being distributed on social media needs to be as short as possible. Your team must be agile enough to make enough variations of the content that its seen by all the target demographic.
Results:
This business was started at the time of the roll-out of Facebook adverts. We have seen it become a multi-billion dollar a quarter business. We have learned a lot along the way and in this part of the workshop, we will share with you what success can look like if you get it right.
There will also be the chance to network with local businesses whilst enjoying a coffee and a pastry.
To book your FREE place please email
